Social problems with online dating
Most social networking sites like Facebook, Twitter, Tumblr, and many others offer their services to members for free, yet still net significant income through ad dollars.
The top social ad sellers in the United States market, also according to e Marketer, are (in order) Facebook, Twitter, and Linked In.
In a study published in 2016 by a researcher at Swansea University, people experienced the psychological symptoms of withdrawal when removed from social media.
As people spend increasing amounts of time on social networks, they experience less face-to-face interaction which also makes them more dependent on devices.
According to BBC News, social networking sites are uniquely positioned to make money by matching people to products.
In many ways, social media has led to positive changes in the way people communicate and share information; however, it has a dark side, as well.
Social networking can sometimes result in negative outcomes, some with long-term consequences.
According to e Marketer, social network ad spending reached .68 billion in 2015 and should reach .98 billion by the end of 2017.
In 2015, Facebook make .50 billion in ad revenue alone.